Wednesday, October 17, 2018

Chapter 7 Reflection

It was really fascinating to read about the evolution of typographic technology. I never realized how many different machines were developed over time to get to where we are today. The only two that I had familiarity with were handset type and modern day digital type.
My high school graphic design lab had a ton of manual printing machines, and my favorite was always the letterpress. Although it was incredibly tedious and difficult to set every character and space by hand, I loved the “happy accidents” that often came along with it. I always had the most trouble with setting the paper or cardstock down on the inked letters without smudging. After I began getting the hang of that, though, I missed the uniqueness of each print as a result of “messy” printing. From there, I started using the letterpress as an artistic medium, purposely smudging prints and “badly” putting in the different characters just to see what would happen.

Although I’m very familiar with the concept of handset type, I never put much thought into what came after it. I knew that we didn’t go from letterpress to Macbook, but I didn’t really know what came between. I was honestly kind of surprised as I read this chapter; I had no idea that there were so many different kinds of technology developed for typography. It was also really interesting to me how many steps were involved for many of these machines. In particular, the Monotype machine stuck out to me. The “puffs of compressed air” sound so strange; I can’t help but wonder how the inventor decided upon using that in their machine.

7 Deadly Sins - 1st Sin


For the 7 Sins project, I decided to go with the theme of Songs; songs with lyrics that represent the 7 sins. For the sin, Lust, I used the song, "Him and I," by Halsey and G-Eazy. It's a little more dapper and gives off a sleekness.


Moodboard:



Another idea I had is the theme of using Zodiac Signs:
Cancer - Sloth
Gemini - Lust
Taurus - Gluttony
Aries - Anger
Leo - Pride
Saggitarius - Greed
Aquarius - Envy

The last idea I had was using Ice Cream Brands:
Halo Top - Pride
Edy's - Sloth
Ben and Jerry's - Gluttony
Talenti - Lust
Magnum - Anger
Baskin Robins - Envy
Haagen Dazs - Greed 

27th Letter Formatted


27th Letter


27th Letter Final


My 27th Letter: gy




Chapter 7 Reflection

Chapter 7 Reflection:

Before the world of technology, from the 1450s to 1880s, type was created all by hand. Hand composing type was very tedious and time consuming because every letter needed to be placed by hand along with spaces and other necessary justifications. The linotype machine was created in 1886, and it really helped with the automation of typography when it came to typing the letters, justifying the line, and even spacing words. After many other variations of machines, we are now in the era of digital typesetting. We are able to create, move, and form type in a digital setting where every detail of a single type can be defined on a grid including strokes and curves. Web typography is wonderful because we not only read the type, but we are able to engage with it; we can click links, hover over things, etc.