Project Description:
A majority of candy brands use subliminal messages to promote their products, as a means to convince consumers that they will benefit from buying them. Candy is inherently unhealthy, so their ads have to be subtly manipulative to be successful. My project aims to expose this technique by reimagining candy packaging.
3 Narratives:
- Vectorized Candy Packaging -> tearing down the facade
- Sin = Candy Name -> summarizing the subliminal messages
- Tag-lines = Positive Space -> candy’s success is composed of manipulation
Anger (not complete)
Lust (complete)
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