Errol Morris Article

I do not find it hard to believe that people's emotions were influenced by the typeface. Many typefaces are associated with emotions. For example, when we see Comic Sans, we automatically feel childish. What do I find the most interesting is the winning typeface, Baskerville. I appreciate it and do use it some form or another. I am also a huge fan of Helvetica, so to see that it was not a winner was surprising. Errol wrote that "It's absurd to think that we would be nudged by one typeface over another into believing something to be true." But in a way, it actually is not that absurd to me. It is like having someone that looks professional and mature selling a product versus having someone with dirty clothes and smells. It is all about appeal and approachability. It seems to many that Baskerville is the professional and mature typeface that influences their decision. I do believe that reading something online versus reading someone on physical paper requires different typefaces. On a computer, the type needs to be readable in both a dim and bright display that wouldn't destroy the font. On paper, it needs to be small enough to fit but also thick enough to read.