Thursday, October 4, 2018

Errol Morris’s Declaration of Baskerville Reflection


Within the article, “Pentagram Papers 44: Hear, All Ye People; Hearken, O Earth!”, it starts off talking
about how is 2013 a widely acclaimed filmmaker and author Errol Morris  ran a bold experiment in
which he asked 45,000 people and take an online test. Apparently the test would be able to allegedly
measure whether or not readers were optimistic or pessimistic. But in reality Errol Morris had a different
idea, he was really trying to find out if the typeface that he selected has any impact on a person's
willingness to read the full post and agree with it. Errol Morris was pretty clear with that individual study.
He selected six different typefaces in order to test and see if there is a connection in this study.
The six different typefaces that Errol Morris had selected are known as Baskerville, Computer Modern,
Georgia, Helvetica, Comic Sans, and lastly, Trebuchet. To his surprise, Baskerville won for being the
most legible and likely to have people agree with. It turned out that Georgia and Helvetica were the
only two fonts that put up a challenge while the others were just very poorly written and actually turned
people away instead of calling they attention. Personally, I really found this article interesting because
it took the time to criticize Comic sans and teach everyone that it is definitely not able to be used in
all occasions. Though, I would like to see which typeface would make it to first if Baskerville was not
included.

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