Chapter 7: The Evolution of Typographic Technology
This chapter was really fascinating for me because there is so much history behind this technology that I had no idea even existed. I have never seen or heard about phototypesetting, for example, and both versions seem so intuitive that I would love to experiment with modern versions. I found this image when doing some more research on this method, and it just looks so cool. This example shows a disk that contains multiple fonts with letters, numbers, and special symbols.
I think as designers we definitely have a tendency to take advantage of how easy we have it when it comes to customizing type, and even producing large amounts of text so quickly, whereas the process had been tedious and time-consuming not too long ago. The chapter mentioned how Adobe sort of kicked off this phenomenon of readily available fonts and the ability to alter them in a very streamlined and accessible way, and that has had such a ripple effect on how we interpret type.
Responsive design is also an underestimated aspect of design that is more relevant than ever with the volume of apps that are being released every day. The company that I intern for has a series of apps that are being altered and added to constantly, and one of the biggest challenges they face is making sure the apps look good on all devices. They even have a product testing table with just about every device you can think of to test out their apps.
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